First, we have the sinkable Titanic that went down to its watery grave of the icy waters of the North. Then the unseemingly film the“Titanic” just got covered by an icy avalanche called,“Avatar.”James Cameron’s sci-fi spectacular has just replaced his maritime melodrama as the biggest international release of all time during the weekend and is on the verge of claiming its worldwide crown, which also includes North American receipts.
The News Corp-owned studio said “Avatar” has sold US$1.841 billion (RM6.26 billion) worth of tickets worldwide during its unbroken six-week reign, and was a day or so away from surpassing the seemingly insurmountable US$1.843 billion racked up by “Titanic” in 1997-1998.
The international portion stands at US$1.288 billion, eclipsing the US$1.242 billion haul of “Titanic.”
In North America, “Avatar” may have to wait up to two weeks to sink the US$601 million total of “Titanic,” Fox said. Moviegoers in the United States and Canada have chipped in US$552.8 million, enough to replace 2008’s “The Dark Knight” (US$533 million) as the second-biggest movie of all time.
Data are not adjusted for inflation, and “Avatar” ticket sales got an additional boost from premium pricing for 3-D screenings. Imax Corp said its big-screen engagements have sold a record US$134 million worth of tickets worldwide.
The biggest movie of all time in North America — adjusted for inflation — is 1939’s “Gone with the Wind,” with sales of almost US$1.5 billion, according to tracking firm Box Office Mojo. “Avatar” ranks No. 26 by that measure.
During the latest weekend, “Avatar” earned US$36 million in North America and US$107 million from 111 international markets, far outpacing other offerings.
We do not need any second guessing that Avatar will keep on sailing when it releases its DVD formats.
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