June 30, 2009

Another Master Killer on the Cards for Berjaya Sports Toto

On 25 June 2009, Berjaya Sports Toto (BST) announced that its subsidiary,Sports Toto Malaysia Sdn Bhd (“Sports Toto”), its wholly-owned subsidiary has obtained the necessary approval to replace one of its existing lotto games, name;y the Toto 6/42 Jackpot, with another lotto game under the name of “Power Toto 6/55”.

At the moment, Sports Toto offers six different games comprising three digit-type games namely Toto 4D, Toto 5D and Toto 6D and three lotto-type games namely Toto 6/42 Jackpot, Super Toto 6/49 and Mega Toto 6/52.

Sports Toto expects to launch the Power Toto 6/55 game in late 2009 once it has developed the software to accommodate this game.

The Power Toto 6/55 has a much larger matrix with a minimum guaranteed upfront jackpot of RM3 million. Compare this to its current super duper product,Mega Toto 6/52 which has a minimum guaranteed upfront jackpot of RM2 million,expect more punters to come BST's way.

Mega 6/52 is a very successful game and has created several mega jackpots since its launch in 2007. Hence, Power Toto 6/55 which has a larger matrix and higher minimum guaranteed upfront jackpot is expected to create even bigger jackpots surpassing those created by Mega Toto 6/52.

The Power Toto 6/55 game is expected to be the front runner amongst its other present lotto-type games namely Super Toto 6/49 and Mega Toto 6/52. Sports Toto is confident that Power Toto 6/55 will be well received by the public.

More dividends, higher dividends, more share distribution in specie, better door gifts?

We should see a better BST performance profile action in 2010.

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