Digi-Hot to Trot

Smart and a Go-Getter

Pervasive technology and the convergence of media. Digi is right on to it by the way things are happening now in the telecommunication world in Malaysia.

Now, DiGi Telecommunications Sdn Bhd has launched an aggressive prepaid mobile phone plan that allows subscribers to enjoy 24-hour free calls, SMSes and Facebook access.

Called DiGi Easy Prepaid, DiGi said this refreshed offering is tailored for savvy consumers who are comfortable using both voice and data channels. Existing DiGi Easy Prepaid customers can migrate to the new plan from Sept 14 for a RM5 fee.

"They can interact with three Buddyz (DiGi numbers) freely and easily at zero charges within their self-created "mini community of four" via phone calls, SMS and Facebook," said DiGi in a statement today.

Apart from the three Buddyz, calls are charged at 30 sen per minute to all networks and 8 sen per SMS to non-DiGi numbers.

"With 80% of Malaysian mobile subscribers being prepaid users, DiGi is leading the charge to address their needs by delivering the best value in the market with relevant and richer mobile features that customers can truly appreciate," DiGi head of prepaid, Ting Shiew Han, said.

"DiGi has a strong brand affinity with youths and we are confident that this vibrant market segment will find our latest proposition appealing. After all, 50% of Malaysia's population are below 25 years old and they are one of the most discerning, price sensitive and mobile internet savvy people around.

"We believe that the new features of DiGi Easy Prepaid will further enhance user experience and empower customers to stay connected with their loved ones in the most affordable and convenient way – fulfilling our ambition to deliver 'Internet For All'," he added.

Another attractive and first-of-its kind feature in the country is the SMS Bonus, which gives DiGi subscribers and people in its Buddyz list free SMSes after each reload transaction from RM10.

"With every RM10 reload, the DiGi Easy Prepaid subscriber will receive 10 free SMSes to all networks whereas three Buddyz will receive five free DiGi-to-DiGi SMSes each," said Ting.

DiGi is also the only mobile service provider in the country to offer free Facebook access and music via its Music Bonus feature. The latter offers free three MP3 songs every month.

As for Facebook access, customers can easily update their Facebook status or receive alerts via Facebook Zero.